DAVID ISRAEL

STRATEGIC ADVISOR

An optical industry veteran and entrepreneur, David has a passion for protecting and optimizing our precious gift of sight. Born and raised in southern Ontario, Canada, David started his career as a Certified Optician and Contact Lens Fitter and was the recipient of the Frederick J. Sanger Award for the highest aggregate marks in the contact lens certification exam. He was appointed by the Ontario Minister of Health to sit on the College of Opticians board where he set licensing exams, chaired the Legislative Committee, and was a liaison with the schools of opticianry to advance their curriculum. 

Shortly after joining Pilkington Barnes Hind in 1986, he moved his family to the USA to develop specialty contact lens materials and designs for astigmatism, presbyopia, and extended wear, and was responsible for launching products worldwide. His role at PBH culminated in the leadership of their North American professional sales team.

David has held executive leadership roles in both Biocompatibles Cardiovascular and Eyecare Divisions, Optelec, Optical Connection, and most recently, MacuHealth. He established an LLC in 2009 and has helped companies like Sauflon, and Hydrogel Vision establish markets internationally, provided strategic direction for Topology, designed and produced dry eye OTC  products for Hi-Health, and worked on novel aberration control technologies. 

At Biocompatibles Eyecare he was instrumental in reestablishing the Proclear Brand worldwide and reorganized the company for improved efficiency and effectiveness resulting in profitability for the division. More recently David established and led MacuHealth’s sales team, and implemented a strategic marketing campaign that resulted in a tripling of their revenue over 3 years. 

David and his wife Marilyn live in Arizona where they enjoy many outdoor activities including hiking, golf, and pickleball. They have three ambitious and very successful adult children and 4 grandchildren.